A fast-growing startup with a marketing team blocked by developer dependency.

Wetacoo is the first on-demand storage and moving service in Italy — a tech-driven startup operating across Rome, Milan, Turin, and beyond, with enterprise clients ranging from IKEA to McKinsey. As the company scaled, their existing platform was creating a bottleneck: the marketing team couldn't update content, launch new pages, or respond quickly to business needs without going through developers every time. For a company built on the promise of simplicity and speed, the irony was costly.

A full platform migration to Webflow, built entirely in component mode for total editorial autonomy.

The entire site was migrated to Webflow and rebuilt from scratch with one non-negotiable constraint: every part of the site had to be manageable by non-technical users. The full page architecture was developed in Webflow's component mode — a system of reusable, modular building blocks that allows the marketing team to create, edit, and publish new pages independently, without writing a line of code. Wetacoo's internal systems and third-party integrations were wired directly into the new Webflow infrastructure, ensuring the platform continuity the business needed while gaining the editorial freedom it lacked.

A marketing team that moves at the speed of the business.

Wetacoo's team can now build and launch new pages, update content, and iterate on the site entirely on their own — no developer queue, no delays. The component-based architecture ensures brand and layout consistency across every new page, regardless of who creates it. The migration removed a structural constraint that was slowing down a company built for speed.