The Challenge
A complex platform, a vast content structure, and a website that had to match both.
New Level Work is a US-based leadership development platform serving 300+ global enterprise clients — from NASA to Johnson & Johnson — with a suite of coaching, training, and AI-powered solutions. Their website needed to reflect that scale: a rich, multi-audience experience spanning solutions by role, product lines, resource libraries, coaches, case studies, blog, and more. Translating a detailed Figma design into a fully functional Webflow site — with over 50 pages, deep CMS architecture, and multiple third-party integrations — required both technical precision and a thorough understanding of content-heavy B2B platforms.
The Work
Figma to Webflow, at scale — 50+ pages, structured CMS, and full integration layer.
The entire site was built in Webflow from a Figma prototype, faithfully preserving the design system while engineering a scalable CMS structure capable of managing blog posts, resource libraries, coach profiles, client testimonials, case studies, and solution pages — all independently editable by the client's team. Integrations with HubSpot, G2, and external learning platforms were wired in to support lead generation, review widgets, and authenticated user flows. Every page was built for performance, consistency, and editorial autonomy — so the New Level Work team can manage and expand their content without technical dependencies.
The Result
A website infrastructure built to grow alongside the platform.
The new site gives New Level Work a digital presence that matches the credibility of a company trusted by enterprises like NASA, Dropbox, and Eventbrite. Content is fully manageable, the CMS scales with new products and coaches, and the integration layer supports an active marketing and sales funnel. A Figma design became a living, operational platform — ready for the next stage of the company's growth.
