A content-rich travel platform, held back by a prototype that couldn't scale.

Hearth is an Italian travel startup with a clear and ambitious mission: help travellers discover destinations through the people who actually live in them — artisans, chefs, fishermen, glassmakers — each with their own story, territory, and curated itinerary. The platform required a rich, dynamic content structure to manage hundreds of local profiles, paths, territories, and categories. The Figma prototype captured the vision precisely, but translating it into a live, scalable product meant solving two problems at once: a faithful, high-fidelity build in Webflow, and a data architecture capable of keeping pace with a constantly growing catalog of locals and destinations.

‍

Figma to Webflow, with a complex Airtable database wired directly into the CMS.

The entire Figma prototype was translated into Webflow with full design fidelity — preserving the visual language, interactions, and content hierarchy of Hearth's original vision. The more technically demanding layer was the data integration: Hearth's team manages all content — locals, paths, territories, categories, media — through Airtable as their operational database. Eclipse architected and implemented a complex bidirectional sync between Airtable and Webflow's CMS, so that every update made in Airtable flows automatically into the live site. This eliminated manual content duplication, reduced operational overhead, and gave the Hearth team a single source of truth for their entire platform.

A living platform that grows with every new local added to the database.

Hearth can now onboard new locals, publish new paths, and expand into new territories — all from Airtable, without touching Webflow directly. The site reflects the database in real time, keeping the editorial and operational workflow lean and scalable. What was a static prototype became a fully operational travel platform, built to grow as the Hearth community does.