When a rich product catalog becomes a barrier to purchase.

PosterAmsterdam is a Dutch professional print company producing high-quality posters entirely in-house — fine-art, backlit, and waterproof materials — with same-day dispatch across Europe. Their catalog is vast by design, but that very breadth was creating friction. With dozens of combinations across formats, materials, sizes, and finishes, customers were struggling to find their way to the right product. Drop-off was happening precisely where it shouldn't: at the point of decision.

PosterAmsterdam is a Dutch professional print company producing high-quality posters entirely in-house — fine-art, backlit, and waterproof materials — with same-day dispatch across Europe. Their catalog is vast by design, but that very breadth was creating friction. With dozens of combinations across formats, materials, sizes, and finishes, customers were struggling to find their way to the right product. Drop-off was happening precisely where it shouldn't: at the point of decision.PosterAmsterdam is a Dutch professional print company producing high-quality posters entirely in-house — fine-art, backlit, and waterproof materials — with same-day dispatch across Europe. Their catalog is vast by design, but that very breadth was creating friction. With dozens of combinations across formats, materials, sizes, and finishes, customers were struggling to find their way to the right product. Drop-off was happening precisely where it shouldn't: at the point of decision.PosterAmsterdam is a Dutch professional print company producing high-quality posters entirely in-house — fine-art, backlit, and waterproof materials — with same-day dispatch across Europe. Their catalog is vast by design, but that very breadth was creating friction. With dozens of combinations across formats, materials, sizes, and finishes, customers were struggling to find their way to the right product. Drop-off was happening precisely where it shouldn't: at the point of decision.

When a rich product catalog becomes a barrier to purchase.

PosterAmsterdam is a Dutch professional print company producing high-quality posters entirely in-house — fine-art, backlit, and waterproof materials — with same-day dispatch across Europe. Their catalog is vast by design, but that very breadth was creating friction. With dozens of combinations across formats, materials, sizes, and finishes, customers were struggling to find their way to the right product. Drop-off was happening precisely where it shouldn't: at the point of decision.

PosterAmsterdam is a Dutch professional print company producing high-quality posters entirely in-house — fine-art, backlit, and waterproof materials — with same-day dispatch across Europe. Their catalog is vast by design, but that very breadth was creating friction. With dozens of combinations across formats, materials, sizes, and finishes, customers were struggling to find their way to the right product. Drop-off was happening precisely where it shouldn't: at the point of decision.PosterAmsterdam is a Dutch professional print company producing high-quality posters entirely in-house — fine-art, backlit, and waterproof materials — with same-day dispatch across Europe. Their catalog is vast by design, but that very breadth was creating friction. With dozens of combinations across formats, materials, sizes, and finishes, customers were struggling to find their way to the right product. Drop-off was happening precisely where it shouldn't: at the point of decision.PosterAmsterdam is a Dutch professional print company producing high-quality posters entirely in-house — fine-art, backlit, and waterproof materials — with same-day dispatch across Europe. Their catalog is vast by design, but that very breadth was creating friction. With dozens of combinations across formats, materials, sizes, and finishes, customers were struggling to find their way to the right product. Drop-off was happening precisely where it shouldn't: at the point of decision.

When a rich product catalog becomes a barrier to purchase.

PosterAmsterdam is a Dutch professional print company producing high-quality posters entirely in-house — fine-art, backlit, and waterproof materials — with same-day dispatch across Europe. Their catalog is vast by design, but that very breadth was creating friction. With dozens of combinations across formats, materials, sizes, and finishes, customers were struggling to find their way to the right product. Drop-off was happening precisely where it shouldn't: at the point of decision.

PosterAmsterdam is a Dutch professional print company producing high-quality posters entirely in-house — fine-art, backlit, and waterproof materials — with same-day dispatch across Europe. Their catalog is vast by design, but that very breadth was creating friction. With dozens of combinations across formats, materials, sizes, and finishes, customers were struggling to find their way to the right product. Drop-off was happening precisely where it shouldn't: at the point of decision.PosterAmsterdam is a Dutch professional print company producing high-quality posters entirely in-house — fine-art, backlit, and waterproof materials — with same-day dispatch across Europe. Their catalog is vast by design, but that very breadth was creating friction. With dozens of combinations across formats, materials, sizes, and finishes, customers were struggling to find their way to the right product. Drop-off was happening precisely where it shouldn't: at the point of decision.PosterAmsterdam is a Dutch professional print company producing high-quality posters entirely in-house — fine-art, backlit, and waterproof materials — with same-day dispatch across Europe. Their catalog is vast by design, but that very breadth was creating friction. With dozens of combinations across formats, materials, sizes, and finishes, customers were struggling to find their way to the right product. Drop-off was happening precisely where it shouldn't: at the point of decision.